Wow! I would never have imagined it but I guess it makes sense in the context of scraping cultural paint off the wall. I’ve become a full on unabashed, take no prisoners, make no excuses consumer. I love cruising the seabed of culture, that being Coles. It’s fascinating – no - satisfying. They’ve now got their own brand of everything. But what really got me was the way things are being marketed now. Day glow shampoo bottles, Six, let me repeat, Six bladed razors & Toothbrushes that have a footprint that looks like the sole of a Reebok shoe. It’s bizarre. The toothbrushes even have rubber scourers on the other side of the bristles to clean the insides of your cheeks. Wattltheythinkuvnext? It’s like marketing has hit the wall & pushed on through ramped up on steroids. The shop isles are so damned bright with packaging!

But hey, who am I to complain. Adjust those sunnies, sharpen the credit card &  throttle that trolley. Here I come!